In 1995, an era long before sportsmen were a staple on every t | CNBCTV18.com

In 1995, an era long before sportsmen were a staple on every television screen, a 22-year old Sachin Tendulkar signed the dotted line on a contract that immortalised him as a brand.

The Rs 45-crore record-breaking deal with World Tel was orchestrated by Tendulkar’s close friend, and the man who redefined celebrity management, Mark Mascarenhas.


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